Using Instagram for Growth is a massive part of what we do here at Funky Blue Bear. We have huge respect for this social media platform and the power it has to help grow a business.
Instagram works by showcasing your blog, art, talent through visual inspiration. This in turn can help drive a much wider audience for your business than other platforms.
By using Instagram in the right way the platform can be extremely successful, especially for small and medium-sized businesses.
What are Instagram Formats?
There are many advertisement formats on Instagram, such as Stories ads, Photo ads, Video ads, Carousel ads, Collection ads, and ads in Explore. Instagram has over 700 million users which makes it one of the best platforms to promote your business. Instagram advertising has brilliant targeting strategies and click-through rate.
Compared to Facebook and twitter, Instagram is way ahead in terms of targeting capabilities and reach.
How to Use Instagram Ads for Business
There are few techniques to follow when using a social media application like Instagram solely for business. Hopefully Funky Blue Bear can guide you through these tips and tricks.
These days e-commerce and start-ups are blooming and promoted continuously on various social media platforms.
It is true most platforms were initially started for conversations and media sharing. Recent growth has seen these turn more and more into digital marketing portals.
Facebook, WhatsApp, Twitter and Instagram have all introduced special features for business accounts.
Below are some of the best ways to use Instagram for business for fastest and more successful growth;
It’s common knowledge that Instagram doesn’t facilitate an option of attaching a link to the original post. This often has caused some doubts in the mind of digital marketers. But the data has time and again indicated and proven that Instagram remains one of the prominent sources of business as it drives the maximum customers to the content or original post. If you are looking to start a business and promote it through an Instagram advertising campaign then, you must know that your original post won’t be containing any direct links to your web portal, shop-cart or business page. What you can do is – you can refer people to the “link in bio”.
The ‘link in bio’ has proven to be more effective than merely redirecting people to the web portals.
It makes interested customers check your profile and engage with all the possibilities, varieties, products or opportunities your business has in store for them.
Your profile functions as a product or business catalogue without you having to pay to showcase each product separately.
These kinds of ads are more effective in Story ads and Photo ads format.
Promotion via Popular Accounts
There are numerous local and global celebrities, content creators, actors, musicians, comic artists, people in business and influencers with a massive number of followers. If you want your product or business to see a spike in sales or a being shared within a new community then getting in front or working with these is a must.
You can negotiate with Instagram influencers and agree terms about your business marketing by promoting them on their accounts, stories and posts.
Instagram advertising is totally in your hands in terms of digital marketing. Other than the obvious technical and interface related limitations, you can pretty much control the entire flow of your products reach.
Instagram allows you to curate your own because only you could know what works best for your business’ growth. You can choose how your ads will appear, how they will pop up and when. You can also select the type of ads you want which is offered at the scalable pricing.
Lead Generation is a feature by Instagram that gives digital marketers more stable, refined and more targeted audiences for the future. It collects user’s data (with their consent) like email addresses and other social media accounts so that you can send promotions and advertisements at other platforms, as well.
Lead Generation objective is more directed towards a target audience that is already warm and familiar with your product services or competitors services and products.
Funky Blue Bear knows how to create a post, what hashtags to use, what accounts to tag, what captions to write to draw the attention of the high-end consumers online.
If you are planning to invest in digital marketing at various portals, Instagram advertising campaigns would only cost a little more to be more efficient and effective if you let Funky Blue Bear handle the work.
Go for it!
You can achieve greater reach and faster growth by utilising our knowledge. If you need a boost and ever need any help, reach out to us anytime.