Use Twitter!! Twitter is an intelligent, current social stream that begs for current and breaking content.
With a whopping 152 million daily active users, you really can’t forget about Twitter as a business.
Funky Blue Bears advice would be to establish the likes of Facebook, Instagram and Linkedin then work on narrowing down your business’s social model through twitter.
It is all about the Algorithms
The algorithms for Twitter are all about recency. Content is prioritised that has been posted in the last 24 hours and especially within minutes.
One of the best ways to get their algorithms on your side is retweets. Retweets will not only increase your reach but they also have the potential for better engagement. Interestingly, comments are appreciated by Twitter’s algorithms over likes.
When should you Tweet?
To help boost your business and especially your brand, the best times to Tweet are between 9am – 3pm on Wednesdays and Tuesday, and Thursday between 9am – 11am.
Activity tends to be lower and posts receive less engagement on Saturdays.
What to post
Twitter’s algorithms like questions, industry insights and news, brand announcements, GIFS and of course memes.
Similar to Instagram and Facebook, Twitter loves visual and engaging content.
- Less it more when it comes to hashtags and characters.
- Ask your followers to retweet if they like something.
- Include links with images embedded.
- Tweet 2-7 times a day for the best results.
- Try respond to comments immediately within the first 2-3 hours of posting.