Let us take a look at LinkedIn shall we?
Like any social media platform there is a formula for getting the most out of it for your business.
LinkedIn is no different from all the others. LinkedIn’s algorithms measure a variety of factors to make predictions about how relevant your content will be for your audience and it’s then ranked accordingly.
To determine this relevancy, your posts will be shown to a small sample of your audience. The algorithms then play the waiting game to see if your audience engages with your content. This ‘test’ ultimately decides whether to push your posts to more people and to continue testing using its feed.
Like Facebook, LinkedIn’s algorithms prefer lengthy comments but interestingly not the number of the reactions. When it comes to LinkedIn’s favourites, a variety of native content leads the way, particularly images and videos with text.
Here’s what you can do to get more eyes on your content on LinkedIn.
Time and time again, LinkedIn’s algorithms tend to vary depending on when your audience is online.
A free Funky Blue Bear tip…. Wednesdays always come out on top between 8am and midday
What content does LinkedIn Like?
LinkedIn’s algorithms love brands above anything else. Brands that tell a story, video case studies, behind the scenes or how things are made, infographics and meet the team content.
Funky Blue Bear Tips
We have compiled a list of free pointers for increasing your brand’s LinkedIn and like Instagram, consistency is key.
- Create content that sparks conversation and lengthy comments.
- Use up to 3 hashtags that are relevant to your brand or content
- Utilise your employees’ profiles of your brand by encouraging them to be consistent with you branding and engage with your content by liking, commenting and sharing
- Don’t tag other accounts that are unlikely to engage with your content
- Don’t post and forget to monitor your posts for comments to respond to