Instagram Business Tips!

Instagram is one of the most useful marketing tools available to a business. When used correctly and in the right way, instagram can help grow your business in many different ways.

Engagement and commitment are key when working with instagram. If you plan on posting a few times a year then we would suggest not bothering. Instagram requires a combination of commitment, consistency and planning to ensure your business and exposure continues to grow.

There are 3 top techniques that will increase your engagement and follower count in a matter of weeks and as always Funky Blue Bear is going to share these tips with you;

#Hashtags

You can include up to 30 hashtags per post and 10 in a Story.

When adding hashtags to a post, you can add them to the original caption or in a comment below, and it’s never too late to add hashtags to an old post. You can follow and search hashtags on the Explore tab so you can gauge which hashtags your followers and competitors use. Market research is a crucial stage when using hashtags; otherwise, you’re likely to be wasting your time.

Add some sophistication and hide your Story’s hashtags, by dragging the text off-screen, or shrink them, and place them behind a GIF.

Avoid hashtags that contain millions of posts; your post is unlikely to be seen amidst a sea of IG influencers. Instead, use hashtags with fewer posts and engage with accounts that use your chosen hashtags.

Branding Branding Branding

When you click onto a successful account for the first time, you will soon notice a niche, colour palette and theme.

They will probably use similar filters on their images to form consistent colours and tones. Then, when you see their pictures pop-up in your feed, you will instantly recognise their brand identity.

Account Settings

Your Instagram account needs to be set up to a Business/Creator account! By doing so, you can view your Insights. Things like, when the most popular time to post is, which post is the most popular, who is following you etc etc

This data is crucial to you being able to evaluate and deduce what works for your current audience, allowing you to grow your account.

Get in touch!

Funky Blue Bear could be your dedicated Instagram Ads Manager.

Contact us today!

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