There is no point having a great website if your potential customers can’t find you.
It’s not just a case of having some keywords stuffed on your website in the hope that people find you.
If you really want to drive customers to your website, then you need to try and market your website using all the different digital marketing and search engine optimisation techniques to help increase your traffic and revenue.
Here are Funky Blue Bears’ top tips on how to drive customers to your website!
Great Original Content
Here at Funky Blue Bear we excel in creating quality original content. What most businesses don’t realise is that quality content is king and is the most important way to drive traffic to your website.
You need to have engaging content on your website that gives your customer a reason to visit your website, with useful information on what they are looking for, like your products or services.
Try and keep your content clear and concise, making good use of your keywords to help with your search engine optimisation.
Google has to Love you
Google is still the most popular place where your customers will go to first to find what they are looking for, so make sure your website is Google friendly.
Spend time on each page
Make sure every page on your website is optimised for the search engines.
Don’t forget the importance of Meta Tags
Your meta tags and titles on your page are really important as that is the description used in the search engine results. The better quality your descriptions and titles are, the more chance you have of winning the click in Google.
Here at Funky Blue Bear we predominantly use Yoast SEO and it is really easy to add tags to your pages and is installed in your website admin.
Constant Updates and Content
Updating your website regularly is really important to the success of your business. Google will reward you for updating your content in the search engines and it keeps users coming back for more.
Keeping your website updated regularly by adding blogs, news, info etc. is vital. It also gives you the opportunity to share content on Social Media to drive more traffic to your website.
Mobile and Tablet friendly
Make sure that your website is mobile friendly and responsive. On average 50% of your customers will visit on a mobile device. Most users will just click away if your website is not optimized to your competitor’s website.
Google issue penalties if you are not mobile friendly and will reward mobile friendly websites in the search rankings.
Look into a Directory
Try to include a directory that offers a free business listing. Target directories that are in your niche or related to your website.
Word of mouth
Place your business website on absolutely everything, including social media, business cards, adverts, blog posts, business directories.
Ensure that your website URL is part of your email signature.
Power with Social Media
Use social media to promote your website. Set up a Facebook page, Instagram, Tiktok, Twitter or Pinterest account for your business.
Use them regularly to engage with your target market and send them to your site. This helps to build quality relationships and community.
Social Media Ads
Social Media Ads are a great way to drive traffic to your website and are one of our most popular techniques that we use. You can get your advert in front of thousands of people that are a targeted, specific audience.
Do not neglect forums
Participating in forums/social media and offering your opinion and helping others and being seen as an expert is a great way to drive customers to your business website.
Analyse what you do
Google Analytics is the best way to analyse how many visitors are visiting your website and how they interacting with your content. Look at the pages they are visiting and tweak the popular pages to engage them more and increase your conversion rate.