Recently Facebook has made it even harder for businesses to reach their audiences organically, the new platform tends to prioritise content from users’ friends and family members over business pages.
In a nutshell, the algorithms will prioritise content from the followers you engage with and those you comment on, like and message (where appropriate).
They love the quantity and length of comments, the number of reactions and the variety of reactions your content receives.
So how do you optimise your content organically?
Trying to reach your audience is one thing. Catching them at the right time is another. With any social media platform, precise planning and research can help to strategically maximise your content’s potential.
Here at Funky Blue Bear we have noticed that Facebook’s algorithm’s love an early riser and the best times to post your content is in the morning between 8am and 11am and in the middle of the day from 10am to 3pm for increased activity.
When it comes to the best days of the week, Mondays and Tuesdays lead the way with Saturdays receiving the lowest amount of activity compared to the rest of the week.
Content Facebook loves…
Posts that encourage discussions before including links have become a huge drive for keeping Facebook’s algorithms happy.
Whilst posting questions outright for comments may seem like a good idea, it’s worth being clever with your content.
Behind the scenes, posts have also proven popular according to Sprout Social, videos, infographics and content that tells a story.
- Post content that is meaningful and engaging that will encourage lengthy comments
- Utilise Facebook video and Facebook Live
- Ask inspiring questions that don’t encourage a simple ‘yes or no’ response
- Engage with other Facebook users.